Gohar Babayan

Gohar Babayan is the Marketing Director at ACap, where she leads with a simple but powerful principle: marketing should serve people. With 9 years of experience in marketing and business development, she brings both strategic depth and creative insight to her role, ensuring that every campaign, message, and initiative connects with real people and supports their financial journey.

Gohar holds a Bachelor’s degree in Communications and has earned certifications from leading global institutions, including the Digital Marketing Institute (CDMP®) and the American Marketing Association (PCM®). Her expertise spans a wide range of areas including content strategy, digital campaigns, social media, and client communications.

Before joining ACap, Gohar worked on  marketing projects across multiple industries, taking on roles such as Business Developer, Project Manager, and Marketing Team Lead. She’s led cross-functional teams, shaped brand identities, and built marketing systems from the ground up. At ACap, she has been instrumental in elevating the firm’s presence and helping the team clearly communicate its values, services, and differentiators in a competitive financial space.

Known for her thoughtful leadership and hands-on execution, Gohar blends analytical thinking with creative energy. Her success at ACap is grounded in her ability to listen deeply, communicate clearly, and translate complexity into clarity, making marketing not just about promotion, but about helping people make confident financial decisions.

Do you have a favorite quote or motto that guides you?
“Believe in yourself.”
And another that I carry with me: Keep your inner light to enlighten others around you. It’s a reminder to stay grounded and lead with kindness.

What do you love most about your job?
What I love most is the people. At ACap, we truly value our clients—we put them first in everything we do. I also feel grateful to work in an honest, supportive environment, surrounded by genuinely kind and passionate colleagues.

What’s the best piece of financial advice you’ve ever received?

Work hard, spend wisely, and save more whenever you can. Small, consistent choices often make the biggest difference over time.